What’s in a name? That which we call a rose. By any other name would smell as sweet – this is so admired statement made by William Shakespeare, which is definitely true in general Except for Domain Names.
A domain name is your website name. A domain name is the address where Internet users can access your website. Domain names were developed and used to identify entities on the Internet rather than using IP addresses.
A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more.
Having said that, you do encounter some challenges when you intend to register a domain name for your business or personal use.
First problem that you encounter when you try to register a domain name – its already gone! Every domain name is unique. No two websites can have the same domain name. If someone types in www.yourdomain.com, it will go to your website and no one else’s. This problem can however be overcome thanks to the Domain Name Aftermarket websites. If the current registrant of your desired domain name wants to sell their domain name, and you find the price appropriate, you are a luck person.
Second thing that can’t be ignored in the present world is – Trademarks, Patents and Copyrights. It can be a challenge to get the domain name that you want, and it can be tempting to jump on it immediately once you find it’s available. But it’s important to consider trademarks when purchasing website domains. While it might sound counter intuitive, simply owning a domain doesn’t give you the trademark over a particular name. You may use websites like knowem.com and uspto.gov to avoid any Trademark hassles in future.
Third and most important thing that I consider is, the order in which your Words are arranged in the domain name. According to the SEO experts, your order of words makes no difference on how competitive a specific phrase is… the competitive level is what it is. Google DOES view different word orders as two different keywords, but it’s not uncommon for inversions/variants like the ones you identified to have the same search volumes, especially for longer-tail, niche queries. However, its Not recommended overly optimizing for both by trying to add/stuff both variants into the title tags, headings, body copy, etc.
Taking an example to explain with SEO in mind:
Which one you think is better between the following:
www . NewYorkLaywer . com
OR
www . LawyerNewYork . com
The way an end user’s mind works, NewYorkLawyer is a winner.
But from the SEO point of view, the actual words used in the domain name have relatively little impact on search rankings.
The order they appear in may have an infinitesimal effect, but it really isn’t worth worrying about. What you should pay more attention to is how well people will remember them.
For SEO, there are several other factors too, like backlinks and the content of website. I would also like to point out that domain names with Hyphens, do not really make much difference in the SEO, as is a common misconception. Many Exact Match Domains (EMD) use hyphens to make their exact match keyword come across more clearly.
Placement of each word matters, infact each letter counts.
CryptoRate.com Sold for $99,888 in December 2017. In the Same month, I sold RateCrypto.com for $999.
I definitely undersold it, But I know my domain’s worth too. I know the words’ placement being other way round, changes the whole meaning! And this little change can actually mean the whole world to a website developer and ultimately the end users.
There are several other examples. I have seen people registering domain names based upon the same keyword or phrase that they hear being sold for a good price.
Recent examples, that I have been through include:
Cyber
Face
Online
Realty
World
Planet
Shop
Property
…many many more.
Crypto and Coin are among the most recent trends.
These keyword trends keep coming and going with each related sale being made.
My advise is always to see the placement, the volume of difference in meaning that it gives, etc before you buy a new domain. Your domain name must sense and not change the whole meaning just for the sake of including that keyword! Again, each letter counts in Domaining.