What’s in a name? That which we call a rose. By any other name would smell as sweet – this is so admired statement made by William Shakespeare, which is definitely true in general Except for Domain Names.
A domain name is your website name. A domain name is the address where Internet users can access your website. Domain names were developed and used to identify entities on the Internet rather than using IP addresses.
A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more.
Having said that, you do encounter some challenges when you intend to register a domain name for your business or personal use.
First problem that you encounter when you try to register a domain name – its already gone! Every domain name is unique. No two websites can have the same domain name. If someone types in www.yourdomain.com, it will go to your website and no one else’s. This problem can however be overcome thanks to the Domain Name Aftermarket websites. If the current registrant of your desired domain name wants to sell their domain name, and you find the price appropriate, you are a luck person.
Second thing that can’t be ignored in the present world is – Trademarks, Patents and Copyrights. It can be a challenge to get the domain name that you want, and it can be tempting to jump on it immediately once you find it’s available. But it’s important to consider trademarks when purchasing website domains. While it might sound counter intuitive, simply owning a domain doesn’t give you the trademark over a particular name. You may use websites like knowem.com and uspto.gov to avoid any Trademark hassles in future.
Third and most important thing that I consider is, the order in which your Words are arranged in the domain name. According to the SEO experts, your order of words makes no difference on how competitive a specific phrase is… the competitive level is what it is. Google DOES view different word orders as two different keywords, but it’s not uncommon for inversions/variants like the ones you identified to have the same search volumes, especially for longer-tail, niche queries. However, its Not recommended overly optimizing for both by trying to add/stuff both variants into the title tags, headings, body copy, etc.
Taking an example to explain with SEO in mind:
Which one you think is better between the following:
www . NewYorkLaywer . com
OR
www . LawyerNewYork . com
The way an end user’s mind works, NewYorkLawyer is a winner.
But from the SEO point of view, the actual words used in the domain name have relatively little impact on search rankings.